Verified purchaser intelligence

Know what real purchasers think -while there is still time to act.

VerifiedViews turns ratings, reviews and open-ended feedback from confirmed purchasers into a clear, continuously updated view of how your product is performing in the real world.

Unincentivized reviews from independently confirmed purchasers.

A purchaser at home holding a newly purchased product and using her mobile phone
Verified purchaser4.8

“Easy to use, and I noticed a difference right away. It fit naturally into my routine.”

Purchased and reviewed within days
Live verified experience

Trusted by teams at leading consumer-products companies

SabraSimple MillsMolson CoorsCombeL’OréalHormel FoodsP&GTropicana

See the verified thread

Purchase. Signal. Action.

Follow the purchaser’s real experience from the first verified connection to the teams shaping the launch.

Purchase and connectStart with an independently confirmed purchase.

A real buyer chooses and uses the product before VerifiedViews invites the experience.

VPI transforming raw purchaser feedback into clear business signals
UnderstandTurn raw feedback into a living narrative.

VPI organizes unstructured feedback into decision-ready signals while keeping the underlying evidence connected.

VerifiedViews dashboard showing action priorities and purchaser segments
ActivateGive every team evidence it can use.

Product, insights, marketing and launch teams act from the same purchaser truth.

A more representative purchaser view

Hear beyond the vocal few.

Connect with independently confirmed purchasers while the experience is fresh - then turn what they share into a clearer, more representative product story.

A purchaser choosing a product at Target and sharing her experience from home

Within days of launch

Capture feedback when it matters most.

Verified purchasers only

Real purchasers. Real experiences. No panels.

Representative and reliable

Balanced intelligence from the silent majority.

Actionable intelligence

Spot opportunities and issues early - and act fast.

A more representative view of verified purchasers

The Vocal Few

Purchasers who publish ratings and reviews or discuss products publicly.

The Silent Majority

Purchasers who form opinions and influence others but rarely post their experiences publicly.

VerifiedViews captures feedback from both groups - providing a more balanced and representative view of the verified purchaser population.

One source of verified truth

Turn purchaser voices into a living product narrative.

VPI™ organizes every verified response into signals teams can understand, share and act on - without losing the purchaser’s own words.

  • Verified ratings and reviews
  • Narrative themes and sentiment
  • Emerging friction and advocacy
  • Content management and export
See the VPI platform
VPI dashboard connecting purchaser themes, supporting quotes and a clear key insight
Themes, purchaser evidence and the action story remain connected in one decision-ready view.

One narrative. Many decisions.

Built for the teams shaping consumer products.

Everyone sees the same verified purchaser story, then applies it to the decisions they own.

Brand & innovation

Understand what is driving advocacy, disappointment and repeat intent.

eCommerce & retail

Strengthen product pages with authentic language and verified content.

Experience teams

Detect recurring friction earlier and connect it to the real usage context.

Communications & social

Ground messaging in the language organic purchasers actually use.

For Consumer Insights teams

Need structured launch intelligence?

Explore PFU Launch Intelligence™, offered through AMC Global and powered by VerifiedViews.

Explore the partner solution

The early-launch blind spot

Stars show the score. Purchasers reveal the story.

Early ratings and review volume is often shaped by sampling. That content can be useful, but it is not the same as hearing from people who chose the product and paid for it themselves.

VerifiedViews reaches organic purchasers early - bringing the silent majority into the picture before assumptions harden into the market narrative.

Verified purchaser pulseWhat the score alone cannot show
Routine fitStrong
Ease of useRising
Pack valueWatch
Capture

Hear the real experience

Ratings, reviews and open-ended feedback from confirmed purchasers.

Understand

See the narrative form

Sentiment, recurring themes, friction, advocacy and authentic language.

Activate

Put the voice to work

Decision-ready signals and approved content for customer-facing teams.

Real purchasers. Clearer decisions.

See the narrative behind the stars.

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